Brand Identity for Friends of Wilson by Everything Will Be Fine

Brand Identity for Friends of Wilson by Everything Will Be Fine

Friends of Wilson are a Glasgow-based studio producing design-led acoustic wall panels, hanging screens, room dividers and artwork. They’re on mission to transform the world of workspace – making well-functioning, inspirational and comfortable environments where workers thrive.

The foundations of the brand identity were developed in partnership with creative directors Kerr Vernon and Ed Watt. The Friends of Wilson brand is built around the typeface SM Maxeville. This highly distinctive stencil font directly references the physical die-cuts used in many of their industry leading products as seen in the intricate laser cut business cards. The branding project also featured a 58 page product catalogue alongside stationery, product sheets and various other digital formats.

Everything Will Be Fine is a graphic design studio also based in Glasgow. Founded in 2020 by Kerr Vernon – an innovative and multi award-winning creative director. Inspired by minimal aesthetics his meticulous, strategic creative cuts through the noise and clutter to help brands connect with the right audience.

Friends of Wilson are a Glasgow-based studio producing design-led acoustic wall panels, hanging screens, room dividers and artwork. They’re on mission to transform the world of workspace – making well-functioning, inspirational and comfortable environments where workers thrive.

The foundations of the brand identity were developed in partnership with creative directors Kerr Vernon and Ed Watt. The Friends of Wilson brand is built around the typeface SM Maxeville. This highly distinctive stencil font directly references the physical die-cuts used in many of their industry leading products as seen in the intricate laser cut business cards. The branding project also featured a 58 page product catalogue alongside stationery, product sheets and various other digital formats.

Everything Will Be Fine is a graphic design studio also based in Glasgow. Founded in 2020 by Kerr Vernon – an innovative and multi award-winning creative director. Inspired by minimal aesthetics his meticulous, strategic creative cuts through the noise and clutter to help brands connect with the right audience.

CREDIT

  • Agency/Creative: Everything Will Be Fine
  • Project Type: Identity
  • Organisation / Project Status: Agency, Published Commercial Design
  • Location: United Kingdom
  • Article Title: Brand Identity for Friends of Wilson by Everything Will Be Fine
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Retail Brand Design
  • Keywords: Brand identity, Architecture, Glasgow, Screens, acoustics, workspaces, typography, catalogue, design

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