Afterhours – Electrician Jay Bennett
“Identity, stationery and self promotional items for Cornish electrician Jay Bennett.
Based on a central ‘J’ electrical bolt motif, which captures his name and his profession in one. The identity was intended to reflect his small, personal service, his love of rock & roll and his specialism in music and hospitality sectors, often picking up business through the live music scene.
As a small business, we had to create a low budget solution. The letterhead is digitally printed on sugar paper stock for a raw, stripped back aesthetic. To accompany this, matchbook ‘business cards’ were created promoting his services: ’Need a light, Boy?’ Perfect to light a candle in a black out!
Finally as an extension of the idea, a playful pastiche of a rock t-shirt would be produced each year to record his ‘tour’ of work venues around Devon and Cornwall.”
CREDIT
- Agency/Creative: Afterhours
- Article Title: Brand Identity for Electrician Jay Bennett
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Industry: Construction
