DOC is “Denominação de Origem Cearense” (Ceará’s state designation of origin), a movement to rescue and promote the identity and culture of a people through gastronomy.
An image for an idea. A tribute for the strong people from Ceará state in Brazil and your food culture.
We use cultural inspiration and handmade techniques, religious symbolism, popular literature, we use the real and fictional history to create these visual identity, as if we were creating a plate full of aromas and flavors.
CREDIT
- Agency/Creative: Abracadabra
- Article Title: Brand Identity for DOC
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand World, Graphic Design, Identity System, Illustration, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: Brand Identity, Graphic Dessign, Food, Packaging Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
