Dimasso has created a naming, brand identity, and packaging design for the boutique coffee shop Do*. The naming comes from the essence of the brand values. Do* brews high quality coffee for the closest people, using multiple coffee mixes. The name, style, logo, and packaging are the main components of this brand. Therefore, this created an image that is easily recognizable by everyone.

The founder is a fanatical coffee lover who works as a barista. He has invested his years of love for coffee and experience in flavors into every signature coffee blend and beverage. Do* stands for natural, organic and high quality within every cup, and to the same extent for sincerity in every new acquaintance.

In addition to the fact that the first two letters “DO” and the star icon evoke associations with coffee and friends, they make up the whole word – Dostar, which means “Friends” in Kazakh. The star icon has been used throughout the whole identity, resulting in a minimal and straightforward visual language that effortlessly communicates the idea of a coffee shop made for its friends.

The idea of friendship was realised through the brand’s graphic elements. This way of attracting attention enhances the emotional effect. By emphasizing the aesthetics and attention to the smallest details, it gives the cafe its very own, individual character.

This story is about people who understand the value of good coffee. There is a place for everyone in Dostar coffee shop. The founder of this cozy establishment wants to help everyone find themselves with the help of high-quality coffee.