Collectve Advisors is a financial advisory agency which offers financial lifestyle solutions while creating life-changing impact by bringing together the right people – and steering them in the right direction.
Designing a personable brand with transformative energy. Crafted to position Collectve Advisors as not just another group of financial advisors. Instead, they are empathetic listeners who believe in forging relationships. It is at the heart of everything they do. And by coming together, they are empowered to make a real difference in people’s lives.
The logo illustrated stylised C shapes represents people coming together to form a revolving star of empowerment.
The name encapsulated his agency’s vision and culture of being team orientated and people focused. The removal of the letter “i” from the word “Collective” references to the saying — there’s no “i” in team, which further underlines his agency’s emphasis on teamwork.
Inspired by the revolving star, we crafted a dynamic pattern and applied across the collateral. Together with a minimalistic design, colour palette and inspirational photography, we design a brand identity of warmth and professionalism.
Designing a dynamic and inspirational website — An elevated digital brand extension. The blend of warm imagery, inspirational write-up and dynamic transitions succinctly captured and communicated the unique transformative qualities of Collectve Advisors. Users can also learn more about their advisory services, inspirational story and values, all of which distinguish them apart from other financial advisories.
- Agency/Creative: Notion Branding
- Article Title: Brand Identity for Collectve Advisors by Notion Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Singapore
- Agency/Creative City: Singapore
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Branding, Copywriting, Creative Direction, Design, Identity System, Logo Design, Photography, Web Design
- Industry: Financial
- Keywords: WBDS Agency Design Awards 2021/22
Creative Director: Irwin Soh