Cafe Bobs is a homegrown concept at the heart of Bacolod City, Island of Negros in the Philippines, established to reflect dining in family style to make customers from all walks of life feel at home. A brand that presents a variety of flavors with The Pastry Shop of Bobs, The Deli Shop, and Cafe Bobs Gelato. It takes the essence of homegrown flavor Negrense know and love.

Having opened its doors two decades ago, Cafe Bobs has been a staple homegrown brand in Bacolod City, Philippines known as one of the places with best homemade pastries in the city, along with local comfort food and delicacies. Since then, it has become a brand that exudes familiarity, hospitality, comfort, and quality. Its clean, inviting, and modern illustrations shape up a visual language that is charming yet sophisticated in execution. It’s a unique café/restaurant as it caters to different group ages and has something for everyone.

The opportunity for a rebrand came up with the opening of its new flagship store. Inspired by the brand’s structure and its architecture, I redesigned its identity to create a unified visual system that would tie together its sub-brands that have been a part of every Negrense family’s experience with a contemporary interpretation of the brand while staying true to its roots. Larawan Ink who were in charge for architecture and Christine Sicangco Lighting Design Inc. for lighting design took the brand visual to the next level by marrying design, space, light and shadow. Shining light onto the Café Bobs logo screen dividers cast a play of shadows on the bare walls, creating exciting texture and patterns on the floor and partitions. These encapsulate and unifies the elements creating a cohesive brand visual system and a new dining experience for its consumers.