Sina is a new force on the São Paulo architectural scene, founded by architects Karina Hammond and Lucas Verlengia, the studio prides itself on delivering custom projects with a unique touch. The duo’s commitment to excellence goes beyond the design phase.

Offering tailor-made solutions that mix architecture, interior design and landscaping, they understand the importance of active listening and this empathetic approach allows them to translate these ideas into captivating and functional designs.

The challenge is to position the Sina brand as a reference in the São Paulo architecture market, highlighting its personalized approach, excellence, and originality. The brand design strategy should effectively communicate these values to attract potential clients and establish a strong presence.

Solutions: The logo features simple and straightforward characteristics, with a custom typographic signature to balance with the vibrant color that makes up the brand, as well as the graphics. For the iconography system, we draw inspiration from the symbology of architectural projects, crafting each icon with simple, direct, and uniform traits. Just as a blueprint guides construction, these icons serve as visual guidance elements, conveying the essence of the project.

Colours: The magenta, which flourishes as the central color in this visual narrative, is not just an aesthetic choice, but a symbolic one. It encapsulates bold creativity and vibrant energy that pulsate behind each conception. Much like an architectural project comes to life through visual elements, magenta courses through Sina’s design veins, infusing each space with vitality and expression.