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Brand Identity for Bariatric Surgeon

Brand Identity for Bariatric Surgeon

Obesity isn’t just about weight. Being overweight affects everything – how you feel, how you move, how you relate to others. It can increase the risk of many health problems, including heart disease, diabetes and cancer.

Dr Mark Magdy is a Bariatric & Gastrointestinal Surgeon who takes pride in his meticulous eye for detail and his holistic approach to patient care.

I was engaged to design, brand and position Dr Mark Magdy within the field of Bariatrics. We worked closely together to understand his current clientele, obstacles within the medical field and the opportunities in effectively communicating the message at hand.

I created a brand identity that is equally sophisticated, approachable and human by harmonising language and artistic elements in our messaging. A refined logotype, simplified colour palette and intimate photography adds a personal touch to the overall brand.

CREDIT

  • Design Agency: Korolos
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Brand Identity for Bariatric Surgeon
  • Brand / Project Name: Dr Mark Magdy
  • External Design Credits: Illustrator - Vera Voishvillo, Copywriter - Brooke Hill
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Illustration, Brand Identity, Branding, Brand Creation
  • Service Brand Application: Print Ad Campaign, Print Brochure, Print Stationery, Social Media, Website, Digital Advertising
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Project Keywords: Medical, Healthcare branding, Surgeon, Bariatric Surgery, Weight Loss Surgery branding
  • Industry Category: Health Care

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