Aghata Valendolf is an architect and interior designer from Dourados, Mato Grosso do Sul, Brazil. Aghata has been trained for 5 years and has always worked in another architect’s office but recently she had the opportunity to start promoting her brand with the office where she works, which led her to look for a designer to create the brand identity.
The architect shared the desire for a color palette with earthy, gray, black and white tones. The biggest challenge of the project was to develop a simple, discreet and minimalist visual identity that, at the same time, had a striking personality and creativity, characteristics that the architect wants to convey through the brand and that still had both architecture and interior design elements.
The idea behind the symbol was to represent the Letter “A”, the initial of the architect’s name, and at the same time use geometric shapes that were part of the architect’s work in a minimalistic way. In the search for inspirations that were part of the universe of interior design and architecture, the Maria chair was chosen to be the biggest source of inspiration for the construction of the symbol. The chair was designed by Brazilian designer Marcelo Ferraz and is a piece of furniture that combines a square and a circumscribed circle to form the seat and back, with straight and simple lines throughout its design.
In the color palette, the warm tones of Kraft paper were chosen to contrast with the shades of gray and black. The cutouts in circular shapes present in several points allude to the representation of door openings in floor plans, an element present in the daily life of an architect and interior design.
The combination of all these elements and concepts results in a modernist, simple symbol and with architecture and design at its core. The elements of Brazilian interior design, geometric shapes and straight lines and still incorporating minimalism and which is part of the lifestyle and work of the architect, creates a brand that conveys the values that the client believes with visual elements that breathes modernity and design.
- Agency/Creative: Rafael Cardoso Design
- Article Title: Brand Identity for “Agatha Valendolf Arquitetura+Interiores”
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Graphic Design
- Industry: Construction
- Keywords: Architecture, Interior Design