Brand Identity for a New High-end Dog Clothing and Accessories Brand
Fable&Co. were approached by dog-loving duo, Cian & Ryan, to help them create & launch a new, high-quality dog clothing & accessories brand. But much more than just premium products, together we had big ambitions; to deliver a personal, rewarding & memorable experience – a sanctuary for dogs, their owners & curious passers-by, that just so happens to sell beautiful products.
The aim was to create a brand identity that reflected the premium, yet characterful products, as well as the founders charm & personality.
The visual identity & language needed to resonate with a discerning audience, whilst strongly differentiate the brand from the more day-to-day, generic & dated competitors.
- Design Agency: fable&co
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Brand Identity for a New High-end Dog Clothing and Accessories Brand
- Brand / Project Name: Holler
- Strategic Deliverables: Brand Architecture, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising
- Service Brand Application: Apparel, Brand Guidelines, Direct Mail, Editorial, Merchandising, Mobile App, Outdoor Media, Packaging, Print Ad Campaign, Print Brochure, Print Direct Mail, Print Stationery, Publications, Signage, Social Media, Website
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Project Keywords: brand identity premium dog clothing and accessories luxury boutique
- Industry Category: Retail