Fable&Co. were approached by dog-loving duo, Cian & Ryan, to help them create & launch a new, high-quality dog clothing & accessories brand. But much more than just premium products, together we had big ambitions; to deliver a personal, rewarding & memorable experience – a sanctuary for dogs, their owners & curious passers-by, that just so happens to sell beautiful products.
The aim was to create a brand identity that reflected the premium, yet characterful products, as well as the founders charm & personality.
The visual identity & language needed to resonate with a discerning audience, whilst strongly differentiate the brand from the more day-to-day, generic & dated competitors.
CREDIT
- Agency/Creative: fable&co
- Article Title: Brand Identity for a New High-end Dog Clothing and Accessories Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Tone of Voice
- Industry: Retail
- Keywords: brand identity premium dog clothing and accessories luxury boutique
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
