New Perspective is a young enthusiastic architecture studio based in Skopje, North Macedonia. My task was to create a unique logotype for them, with the challenge that the clients are already with a strong portfolio in the past and a great eye for aesthetics and design. While the logotype was easy to create, the other brand elements were the biggest challenge and that was the sphere where i’ve needed to shine and impress them. With a simple start from a pattern, and spreading it around the collateral materials is representing their “out of the box” approach on their projects, so everything needed to stand out in the crowd, and be competitive with the bigger architectural studios that are here.
CREDIT
- Agency/Creative: Brands by Goce
- Article Title: Brand Identity for a New Architecture Studio
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Macedonia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Research
- Industry: Construction
- Keywords: Architecture, Studio, Brand, Perspective, Building, Creative, Monogram, Minimal, Classy
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
