Textile is a popular and flourishing business in Uzbekistan — since 2000’s, a lot of independent entrepreneurs began establishing their own brands or importing clothing from abroad. It means, that the textile market in Uzbekistan requires a huge dedication and strong brand identity.

That is why Avis Triko-Tex Ltd contacted with us to develop their naming, logo and a guidebook.

Our client was focused on Central asian market — customers with low incomes from Uzbekistan, Kazakhstan and Kyrgyzstan. Mr. Avaz Muhammedjonov, a founder of a brand states that Avis Triko-Tex is a local brand, which delivers clothing for 16-55 aged male and currently focuses on warm sportswear for autumn and winter seasons. The brand is planning to scale up, but right now its main customer base is from Uzbekistan.

That is why we chose Uzbek word — «zo’ri» which means «the best» — as a base of a naming. After a little phonetical adaptation, the word «zo’ri» transformed into Zoree. This naming displays brands self-discipline, as it always tries to evolve and grow, making better products day by day.

Zoree — is a sportswear brand. So, we decided that its logo should also be dynamic, a little aggressive, competitive and bold. Our final execution of a logo was a letter «Z», which is shown in a movement: it is designed by using cross-perspective routes, as it is well-known that sport is a movement.

Currently we are implementing a guidebook for Zoree, in order to deliver solid brand identity, that will stand out and successfully attract new customers, and keep current buyers in love with a brand.