The identity of Sergio Taroncher, carpenter and cabinetmaker, is based on his passionate and detailed attitude, but above all, honest. His pieces represent the cross among contemporary artistic expression and the most traditional crafts.
Every work he does has its own character, a personal imprint that adapts to the needs of each project, with custom pieces designed down to the smallest detail. Based on the exclusive nature of his work, we gave out his brand a manual typography, with a thick, forceful and irregular line that denotes natural imperfection and integrity.
- Agency/Creative: Azote Estudio
- Article Title: Brand Identity Designed by Azote Estudio for Sergio Taroncher, Carpenter and Cabinetmaker
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Product Architecture, Research, Tone of Voice
- Industry: Manufacturing
- Keywords: wood carpenter branding brand strategy design