Brand Identity for Thepeer—a cutting-edge infrastructure empowering businesses to integrate direct transactions seamlessly. As part of Thepeer’s rebranding efforts, the Geneza team created a new identity system that emphasized the brand’s high-quality, vibrancy, stability, and customer focus. For clear and concise brand messaging and to maintain Thepeer’s reputation for exceptional quality, Geneza created a custom typeface called Thepeer Sans. Thepeer Sans is a unique font that is hand-drawn, neat, and has each letter crafted in a geometric, san-serif structure that is simple to read and pleasing to the eye.
Geneza used a lively, contemporary, and human-centered photography approach for the brand in order to build a bold and self-assured identity in accordance with Thepeer’s innovative and empathetic culture. recognizing the critical function that photography plays in promoting a brand’s values and personality, exhibiting its products, and also honoring its customers. Thepeer’s distinctive position in the finance ecosystem is furthered by genuine photographs of real people with real stories.

A significant change in the brand’s appearance was a crucial component of this rebranding effort. Geneza chose to experiment with a wide spectrum of hues that are uncommon in the financial ecosystem but are also not wholly out of place since it was aware of how crucial and strategically essential colors are to brand positioning and exposure. Thepeer Black, Blue, Orange, Pink, Sky-blue, and Green were selected as the brand’s colors in order to symbolize the brand’s vigor, commitment to growth, and customer diversity.