One Stitch is a clothing company setting up shop in India.
The company plans to first focus on the B2B market and then enter the B2C market. The founders of the company needed a very ‘stylish logo’ – or that’s how they put it. We worked out a brand identity system for them, pretty much adhering to the brief. A differentiated color palette. A stylized monogram. A very legible font. The result is a breathtaking ‘I-want-to-buy-into-this-brand’ feeling. Additionally, we also worked on One Stitch’s tone of voice: simple, honest and direct communication. This is most seen on the brochure we did for them.
CREDIT
- Agency/Creative: Hot Cross Puns
- Article Title: Brand Identity Design for One Stitch Clothing Company Starting Off In India
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Identity System, Tone of Voice
- Industry: Fashion
- Keywords: Branding. Brand Identity. Brand Communication.
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
