The European School in Armenia stands as a beacon of educational excellence, blending European best practices with innovative approaches to nurture a generation poised to transform the world. At its core, the school champions creativity, aiming to mold individuals who not only aspire to change the world but also embody that change.

In crafting the visual brand identity for the European School, we sought to encapsulate its essence: creative, innovative, and individualistic. The central symbol—a set of three lines—represents the three main life paths each individual navigates. These lines serve as the foundation for all pictograms and corporate elements, symbolizing the universal importance of these life paths across industries. This design choice underscores the school’s commitment to fostering individuality and a unique approach to learning and life.

The visual identity we’ve created is versatile and impactful, intended for use across all touchpoints and brand communications. It reflects the school’s ethos of innovation and creativity, serving as a visual reminder of its mission to cultivate a generation of change-makers.

The color palette we’ve chosen is vibrant and dynamic, symbolizing the energy and enthusiasm of the school’s students and faculty. Shades of blue and green dominate, representing growth, knowledge, and harmony. These colors are complemented by accents of yellow and red, symbolizing creativity, positivity, and innovation.

Typography plays a crucial role in our visual identity, with a modern, sans-serif font chosen for its clean lines and readability. This font is used consistently across all communications, reinforcing the school’s commitment to clarity and transparency.

In addition to the central symbol and color palette, we’ve developed a series of pictograms to represent key aspects of the school’s ethos. These pictograms, which include images of books, computer, and dinning room, art room, chess room and etc. serve as visual shorthand for the school’s focus on education, innovation, and creativity.

Overall, our visual brand identity for the European School in Armenia is designed to be memorable, impactful, and versatile. It reflects the school’s commitment to excellence and innovation, serving as a powerful tool to communicate its ethos to students, parents, and the wider community.