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Brand Identity Design for Automobile Brand Sindhur Motos

Brand Identity Design for Automobile Brand Sindhur Motos

A Bangalore-based Electronic Vehicle brand named Sindhur Motos came to us for their Brand Identity Design. They wanted a brand identity for their company that represents their values and can showcase that they are coming up with a great quality product to serve the world.
After 3-4 rounds of discussion and questioning back and forth we came to an understanding that we would showcase that this brand is rooted in India and serve the world with a better product and service. So, we chose to include the Attributes of Lord Shiva in the identity mark. The logo mark is an amalgamation of Lord Shiva forehead Tilak, the Globe, and the Initial of the brand name S from “Sindhur”.
And deliberately we have tilted the logo so that it can give energy and a motion feel like the disruption energy. We have kept the brand color as blue because Blue represents calmness, pure, Shiva, sky, water and nature and at the same time our earth, the globe and reliability and trust that Sindhur motos try to build over time.
We have provided them a brand identity that is not on the face showing the initial S but at the same time has S in it, Lord Shiva tilak and globe.
The logo mark is simple, easy to remember, and timeless at least we hope so.
The entire Sindhur motos family were really happy and glad to see their Brand Identity and that’s what makes us smile too. We are always working forward to make sure that we can make our client’s dreams come true, we get in their shoes and try to visualize what they are trying to achieve and make them real.

CREDIT

  • Agency/Creative: Soumya Mondal
  • Article Title: Brand Identity Design for Automobile Brand Sindhur Motos
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Arambag
  • Market Region: Asia, Global
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity
  • Industry: Transport
  • Keywords: electronic vehicle, mobility, car company, automobile branding, logo

  • Credits:
    3D visualization: Ronit Singh

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