Demad – We are agency
Demad is a boutique agency specializing in advertising, branding and marketing strategy based in Ho Chi Minh City, Vietnam. Bringing different creations based on the genuine and kind communication values ​​that we have been building. “Brand – Brand” to us is always an emotional adjective, we are sincere and kind on the stories told. But at the present time with Demad’s identity, “Brand” is also the intention to “touch” deeper into the customer’s heart, “understanding” between the brand and the customer is the strong link that Demad directs. next.
Just like the sprout, growing and different right on the “root” that we have. Demad will definitely bring new different creations on the genuine media values ​​that we have been building, telling different stories on an old theme “Brand.”
Accompany to “hear”, “see” and “feel” the stories that Demad will tell

Approach & concept
To design a logo and corporate identity that capture the core brand values: professionalism of the team, creativity in carrying out the tasks, openness and responsiveness in the work that’s how a new brand concept for Demad was born: Think Differently and spark creativity.

The key visual
By using a prism in the logo, we want to make a special highlight.
When the white light beam passes through the prism, it forms a rainbow range. We create visuals with multicolored, flexible prism according to the environment that represents the Demad ‘s characteristics. Of its “multi-functional” and flexible personality, Demad promises to bring new interfaces without being framed in any framework.