Carricare is a UK-based service whose objective is to effectively connect couriers and customers expecting the order to set perfect conditions and timing for delivery. It aims at solving a fundamental problem of courier delivery when the parcels aren’t safe if brought at the wrong time and left just at the door: automating different user scenarios, the service makes the delivery process smooth and effective for both the courier and addressee.
The task for the tubik team was to build a strong identity that reflects brand values, increases brand recognizability, and helps the service communicate with customers in a friendly manner. In addition, we worked on developing a solid user experience for the mobile application to make it work consistently with branding.
The service mainly focuses on two critical aspects target users appreciate: the safety of all sides of a delivery case – couriers, clients, and the delivered parcels – and the high convenience of taking them for the addressees. Therefore, that’s how the brand name, Carricare, was up, combining two central concepts – carry and care – and echoing the idea into the tagline: we carry, and we care about your parcel, your time, and your convenience.
One of the key aspects to consider was the brand color palette: the brand uses a bold and contrasting combination of colors, all reflecting the service essence. The primary colors are blue and red, which echo the UK flag colors, while the additional color is cardboard color setting the apparent association with packaging and boxes used for parcels.
Logo design presents a combination mark flexible for plenty of practical goals. The bold typographic part is supported with a set of informational graphics reflecting the parcel delivery theme: parcel symbol; fragility symbol; water protection symbol; parcel in hands symbol, transferring the ideas of courier delivery and care for the parcel; line waves adding association to the typical postal stamps; the heart symbolizing care and using the color contrasting to the rest of the graphic elements.
Further, the identity approach was stretched on a system of digital and physical items covering various marketing goals, for example, delivery boxes, stickers, advertising posters and billboards, and templates for the visual style of social media communication.
The mobile application design meets the needs of two different categories of users: the courier and the recipient. The user interface is nice and clean in the best traditions: minimalist and highly functional layout, readable typography, light, airy background, smooth animation, and bright color accents make the app intuitive and easy to use. Custom illustrations help to enhance the message and add aesthetic, emotional appeal to the interface, as well as keep the close bonds with the rest of the branded items.