Vinille has worked closely with start-up Uuica Be to develop a name, brand strategy, visual identity and tone of voice that positions the immune vitamins & supplements for everyday use as a lifestyle company unafraid to talk about sensitive issues. Due to the sensitive nature and problems with recycling in the world, vinille has created an identity that simplifies this message, is unique where it needs to be, and makes the world cleaner with a set of packaging made out of recycling materials. The aim is to create a message that is both educational and reassuring.
Uuica Be is a one-stop health store that provides affordable solutions for energy, immune system, bone support, whole body health, and blood cell formation that are designed to enable people to address and treat concerns and improve their overall wellbeing. Health & Beauty is a rapidly developing market, which presents Uuica Be and vinille with a new and highly-unique set of opportunities and challenges. Uuica Be positions these solutions as part of an everyday health routine; in a reassuring and accessible way. Therefore, the brand identity also had to diminish the awkwardness associated with the product.
Uuica Be uses a simple logotype to bring forth the idea of friendly vitamins, creating a fluid connection between the customers. The design team used a combination of extensive development and prototyping with a package printing manufacturer to achieve this distinct packaging. To give the brand a stronger presence and an immediate sense of recognition, we refined the identity and colour codes without hard-to-pronounce or difficult-to-understand ingredients, helping Uuica Be become a healthy lifestyle.
“The design of the package was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be sustainable and recyclable. Thanks to high expertise of vinille team we made it.” – said Founder of Uuica Be .
Vinille’s art direction for the photography also played a large part in shaping Uuica Be’s brand, ensuring that the images focus on all shapes, sizes and colour. Portraying positivity through portraiture and abstract shots of the human form, these images come to life on the website, where the user feels unafraid and confident to explore these issues.
- Agency/Creative: vinille
- Article Title: Brand Identity and Sustainable Packaging Design for New Health and Wellness Startup Uuica Be
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Estonia
- Agency/Creative City: Tallinn
- Market Region: North America
- Project Deliverables: 3D Modelling, Packaging Design, Packaging Guidelines
- Format: Tube
- Substrate: Pulp Carton, Pulp Paper
- Industry: Health Care
- Keywords: health, beauty, vitamins, supplements, sustainable, diet
Managing Partner: Andrey Davidovich
Senior Client Manager: Diana Kine
Chief Creative Director: Jevgeni Trombovetski
Brand Strategist: Deniss Svechnikovs
Head of Innovation & Industrial Design: Maryan Strizhak
Brand Experience Designer: Aleksandrs Smirnovs