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Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil

Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil

Ricebean Studio – Black’n Load

““The Black’n Load brand was born from the fusion of the passion for the world of specialty coffees and the desire to offer what we call “Coffee Momentum “, a superior experience in quality, service, and entertainment.”With customized typography and elements containing subtle and elegant details, the visual identity refers to the Steampunk, a subgenre of science fiction that has the Industrial Revolution and the Age of the nineteenth century as its scenario, in which the technological paradigms occurred earlier than in actual history, but were obtained through of the science already available at that time, like the industrial steam-powered machinery.”

CREDIT

  • Design Agency: Ricebean Studio
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Brand Identity and Retail Design for Coffee Shop in São Paulo, Brazil
  • Brand / Project Name: Black'n Load
  • External Design Credits: Rafa Mota,Natalia Azevedo
    Retail Designer:Tomás Miller
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Corporate Brand World
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Experience, Corporate Brand Identity, Corporate Retail Design, Corporate Service Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Promotional
  • Industry Category: Retail

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