Motto – Smart Tart
How can the toaster pastry become a delicious, nutrition-packed everyday staple? The answer The Smart Co. heard? IMPOSSIBLE! But they didn’t believe that rubbish for a minute, and with the help of Motto, dug deep and fought for a smarter tart. A tart we’d be proud to eat. And that’s how the Smart Tart came to be. The Pop Tart aisle hasn’t been disrupted in eons until this brand came along. Motto worked with The Smart Co. to develop the strategy, brand identity, brand identity guidelines, packaging design, illustrations and 3D mockups/renderings for the brand.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
