Brand Identity and Packaging Design for Kaplias

Brand Identity and Packaging Design for Kaplias

Kaplias is a Romanian brand passionate about art prints, interior design, and everything home decor. With a passion for art and interior design, Kaplias brings closer to us works by local romania graphic artists, illustrators or photographers to transpose their work into beautiful, high-quality art prints for your home, whether it is a bedroom, kitchen, office, kids room, cafes, restaurants, hotels, or any other public spaces.

In the Kaplias studio located in Brașov, they select the most special artworks and carefully prepare each shipping package which consists of solid corrugated tubes and boxes to be delivered safely to customers.

For Kaplias, art is anything that awakens an emotion or a feeling and is for people that like walls covered in colors, words, and shapes. In fact, if it were up to Kaplias, there would be no bare walls. The artprints available in the store illustrate modern, artsy themes such as famous painters, portraits, insightful messages and quotes, line art, abstract art, boho/organic/ whimsical illustrations and minimal, emotional photography.

Keywords that describe their signature style are rustic, artsy, modern, minimal, with strong Scandinavian influences. We designed a brand identity system with their artistic style and brand values in mind, such as love for all things natural and hand-crafted. The customized logotype beautifully complements the packaging illustration and the earthy color palette that matches perfectly their cardboard-focused packaging. All their cardboard and paper packaging is eco-friendly, recyclable, made from 100% recycled paper, and printed with non-toxic inks. The business cards are printed on cotton paper, to match the beautiful natural textured paper that they use for their own art-prints. Scope of work: brand identity design, brand guidelines manual, packaging design system and printing support and management.

CREDIT

  • Agency/Creative: Alexandra Necula Studio
  • Article Title: Brand Identity and Packaging Design for Kaplias
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Romania
  • Agency/Creative City: Brasov
  • Market Region: Europe
  • Project Deliverables: Brand Design, Packaging Design
  • Format: Box, Tube
  • Substrate: Pulp Board, Pulp Paper
  • Industry: Retail
  • Keywords: artprints, furniture, home decor, interior design, paper tubes, recyclable, shipping boxes, sustainable, nature, organic, scandinavian

  • Credits:
    Photography: Ciprian Kis

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