Brand Identity and Packaging Design for a Sustainable Fashion Brand
Naturi is a young, trendy eco fashion boutique with a mission to make a difference. They’re focused on sustainable fashion directed to a young audience and want to bring environmentally-friendly approach to all parts of their business. They needed strong, minimalist brand identity, packaging design, and illustrations that would reflect the fun, feminine image they wanted to portray, while putting sustainability to the front at the same.
To create packaging that was light-hearted, eco-friendly, and classy, abstract and terrazzo designs were paired with natural, sustainable materials and earthy colours with a pop of pink. Included on the packaging are custom illustrated calligraphy with a friendly message directed to the brand’s clients, accompanied by enticing line illustrations, bringing a little fun touch to the designs. A bold, yet minimalist feel of the brand identity stands out amongst the colourful forms of the packaging designs to create a cohesive, eye-catching combination for the young audience of the brand.
- Design Agency: Karolina Król Studio
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: Brand Identity and Packaging Design for a Sustainable Fashion Brand
- Brand / Project Name: Naturi
- Strategic Deliverables: Research / Insight, Brand Strategy
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
- Location: Poland
- Market Country: United States
- Market Region: North America
- Product Category: Fashion
- Consumer Packaging Format: Bag, Box, Wrapping Paper
- Consumer Substrate / Material: Fabric, Pulp Paper