Brand Identity and Packaging Design for a New Cosmetics Brand

Brand Identity and Packaging Design for a New Cosmetics Brand

Midi Quinze – 27 Rosiers Brand Identity Project

Story of 27 Rosiers starts with the will to propose clean formulas. Sensorial, gender-neutral and real efficiency are key assets of the brand for a core beauty inside out. Creating safe & non-toxic products is not the only mantra. Believe in clean beauty should be a basic rule and an absolute need today. We also believe that beauty is a real experience that should be playful, easy and approachable to everyone.27 Rosiers came to us for creating a brand identity and package design from scratch. We immediatly felt challenge and inspiration. We want it simple, powerful and smart. The reflexion start with « 27R » icon brand logo. The idea was to create an original combination of shapes to make all elements work in symbiosis together. We also choose a single typography for the whole project from Grilli Type (Swiss foundry) – GT Pressura. It suggest the apothecary atmosphere and reflect perfectly the origin the two founders (both from Switzerland).Finally, we express the “inside out” through a logo that is visible from two sides on every packaging. All the brand identity and development was imagined in Paris to be distributed in North America.

CREDIT

  • Agency/Creative: Midi Quinze
  • Article Title: Brand Identity and Packaging Design for a New Cosmetics Brand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: France
  • Market Region: North America
  • Format: Bottle, Box, Bucket, Jar, Pot, Sleeve, Tube
  • Substrate: Glass, Metal, Plastic, Pulp Paper

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