Brand Identity and Packaging Design for a New Cosmetics Brand
Midi Quinze – 27 Rosiers Brand Identity Project
Story of 27 Rosiers starts with the will to propose clean formulas. Sensorial, gender-neutral and real efficiency are key assets of the brand for a core beauty inside out. Creating safe & non-toxic products is not the only mantra. Believe in clean beauty should be a basic rule and an absolute need today. We also believe that beauty is a real experience that should be playful, easy and approachable to everyone.27 Rosiers came to us for creating a brand identity and package design from scratch. We immediatly felt challenge and inspiration. We want it simple, powerful and smart. The reflexion start with « 27R » icon brand logo. The idea was to create an original combination of shapes to make all elements work in symbiosis together. We also choose a single typography for the whole project from Grilli Type (Swiss foundry) – GT Pressura. It suggest the apothecary atmosphere and reflect perfectly the origin the two founders (both from Switzerland).Finally, we express the “inside out” through a logo that is visible from two sides on every packaging. All the brand identity and development was imagined in Paris to be distributed in North America.
CREDIT
- Design Agency: Midi Quinze
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Brand Identity and Packaging Design for a New Cosmetics Brand
- Brand / Project Name: 27 Rosiers Brand Identity Project
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Brand Design
- Location: France
- Market Country: Multiple Countries
- Market Region: North America
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Box, Bucket, Jar, Pot, Sleeve, Tube
- Consumer Substrate / Material: Glass, Metal, Plastic, Pulp Paper
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