Description: Murrē Skincare creates superior, sustainable cosmetics from clean formulations. The founders have 25 years of experience in the luxury spa and cosmetics industry and their vision shaped the company. They believe that skincare should constitute a joyful experience to be celebrated repeatedly. The largest part of the body (which forms our integumentary system) acts as a shield from external stressors. Due to its vast absorptive surface, what we apply to it is of paramount importance. The new range is now available to purchase in Europe. Hugmun Studio was responsible for naming, branding, packaging and the online store.
Work: Our vision for Murrē came quite naturally. During the process we started playing with ingredients as collages, and this became the main element of the packaging. Like the products, the brand feels minimalistic, fresh and artistic. Typography also plays a very important part. We decided to break the classic sans font ‘Untitled’ by Klim Type Foundry with ‘Arthemys’ by Morgane Vantorre. Raw, sculptural objects representing the ingredients mixed with minimalistic elements of the layout create the fine balance.
Process: Print testing was carefully conducted with print house Marceli. The different stages of testing helped to achieve the perfect colors of the background and graphics. Subtle embossed details add a sophisticated feel to the packaging.
CREDIT
- Agency/Creative: Hugmun Studio
- Article Title: Brand Identity and Packaging Creation for Murrē Skincare by Hugmun Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Denmark
- Agency/Creative City: Copenhagen
- Market Region: Europe
- Project Deliverables: 3D Motion, Animation, Art Direction, Brand Creation, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Tone of Voice, Branding, Creative Direction, Graphic Design, Identity System, Logo Design, Packaging Design, Photography Styling, Web Design
- Format: Bottle, Box
- Substrate: Glass Bottle
- Industry: Health Care
- Keywords: Branding, Brand Identity, Packaging, Naming, Photography, 3D Art, Beauty, Cosmetics, Skincare
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Credits:
Branding and Art Direction: Hugmun Studio
Photography: Maciek Miloch
3D Artist: Marek Degórski
Typography: Untitled / Klim Type Foundry
Typography: Arthemys by Morgane Vantorre
Print House: Marceli Printery
