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Brand Identity and Package Design for a Pet Food and Supplies Brand

Brand Identity and Package Design for a Pet Food and Supplies Brand

Robin Design Studio – Zebrapets

Zebrapets asked our team at Robin Design Studio to create a visual language, concepts, packaging and identity for their brand. The goal was to introduce the new pet brand to the German market in a fresh, bold and minimalist way. We used two basic main colours: black & white, because there is a serious colour-chaos in the shelves of the pet shops (and we all know the Von Restorff Effect). We also conceptualized & designed brand extensions such as landing pages and so on.

CREDIT

  • Agency/Creative: Robin Design Studio
  • Article Title: Brand Identity and Package Design for a Pet Food and Supplies Brand
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Hungary
  • Market Region: Europe
  • Format: Bag, Box, Can, Jar, Tin, Wrap
  • Substrate: Pulp Carton, Pulp Paper

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