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Brand Ideantity Concept for a Seismologists Festival, Il Terremoto Fest

Brand Ideantity Concept for a Seismologists Festival, Il Terremoto Fest

There are many festivals in the world. Seismologists also need their own festival — to discuss latest developments, recent trends, to share experience and, after all, to relax a bit spending time among like-minded people.
Il Terremoto Fest will get seismologists from all over the world together and, let’s hope, it will bring us a real breakthrough in this important area.
Il Terremoto Fest will take place near Etna, Catania (21/12/21). I chose this location for a reason — the city of Catania in the South-Eastern Sicily (Italy) has been affected in past times by several destroying earthquakes with high values of estimated magnitude. It’s a very seismogenic zone because of Volcano Etna, known as Iblean Area. So you can see it’s contours emerging on the poster.
My job was to create identity for a seismologists festival, so I decided to concentrate on crustal movements, technical diagrams in order to create an image of something moving and suspenseful. I used seismic maps, diagrams and numbers to show amplification ratios for given values of frequency.
Black and white palette was also chosen by me for a reason. First of all, I wanted to create an identity in a techno-rave style with all that nervous energy it brings. Also, as you know, there are no colors in nature and they appear *in our heads* only due to refraction of light. So I took an only color (white) and no color (black) so we could concentrate on movements and not to be destracted from it by a rich color palette.
Also this identity can be scaled easily and printed on different kinds of merch — bags, clothes, postcards, hats, stickers etc.
Hope, all the people in seismoactive zones will be safe and sound, and seismologists from all over the world will get together to make the people’s form these region lives easier and more safe.

CREDIT

  • Agency/Creative: Alice Aleksandrova
  • Article Title: Brand Ideantity Concept for a Seismologists Festival, Il Terremoto Fest
  • Organisation/Entity: Student
  • Project Type: Graphic
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe, Global
  • Project Deliverables: 2D Design
  • Industry: Entertainment, Non-Profit
  • Keywords: Seismology Italy Typography Earthquake Terremoto Poster

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