Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Brand for Juguete Pendiente NGO

Brand for Juguete Pendiente NGO

We designed the new identity for Juguete Pendiente (Toy Pending) a NGO that started as an initiative for getting toys donated to children in low income neighborhoods in Lima but after 8 years became a complex organization that run a large variety of development projects for vulnerable sectors of peruvian society and have created one of the biggest volunteer networks in the country. They wanted to keep their name, so we build the identity on top of that meaning, that we found cheerful, powerful and full of posibilities.

CREDIT

  • Agency/Creative: Sentido
  • Article Title: Brand for Juguete Pendiente NGO
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Peru
  • Market Region: South America
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
  • Industry: Non-Profit
  • Keywords: NGO, volunteering, development, human centered, solidarity

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
14
Good
Vote
1
Bad
Vote
3
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
13
Good
Vote
1
Bad
Vote
3
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
2
Bad
Vote
2