We designed the new identity for Juguete Pendiente (Toy Pending) a NGO that started as an initiative for getting toys donated to children in low income neighborhoods in Lima but after 8 years became a complex organization that run a large variety of development projects for vulnerable sectors of peruvian society and have created one of the biggest volunteer networks in the country. They wanted to keep their name, so we build the identity on top of that meaning, that we found cheerful, powerful and full of posibilities.
CREDIT
- Agency/Creative: Sentido
- Article Title: Brand for Juguete Pendiente NGO
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Peru
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Non-Profit
- Keywords: NGO, volunteering, development, human centered, solidarity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
