Skin Diligent, the range that is spearheading the epigenetic skin care movement, launches a new visual identity designed by independent brand elevation agency, Free The Birds. As specialists in regenerative, epigenetic, and reparative skincare, the design for this breakthrough brand showcases its dedication to efficacy, improving skin health at a cellular level.

This new brand identity elevates the positioning of Skin Diligent in a highly competitive market, emphasising its status amongst competitors alongside the ability of its highly technical products in targeting specific needs of individual customers. Whilst many brands offer homogenised products due to their choice of similarly-formulated ingredients, Skin Diligent caters to the unique requirements of their diverse consumer base – down to their cells.

As Skin Diligent targets and supports the eight hallmarks of cellular skin health, the design reflects this pioneering approach to skincare. Free The Birds has created an infinitely flexible and adaptable framework in which the cells become the visual differentiator. Each product features a dedicated design to make it recognisable not only for its specific purpose, but also its role as part of the wider Skin Diligent collection.

Each product features a ‘dot cell matrix’, whereby the dots themselves become a distinctive, ownable visual language to tell the story of each product. The cells therefore become as central to the design as they are to the efficacious skincare of Skin Diligent, visualising the brand’s dedication to science, echoing chemical formulas and genetic mapping.

For each product, a single colour is added to one of the dots within the individual matrix of said product. This subtle addition not only makes the design pop and supports ease of recognition, it speaks to the brand’s ability to stand out from the skincare masses. Skin Diligent is a brand unlike any of its skincare competitors, and furthermore, each and every one of its customers are different in the makeup and the demands of their skin.

The dots are also inspired by the cell matrix of a leaf, an abstract depiction of how cells come together for a greater purpose, emulating the predominantly natural ingredients used in Skin Diligent’s products.

Skin Diligent’s new logo aims to reflect the clean, quiet luxury of the brand, featuring uppercase font which alongside the simple black and white shades, creates impact in its simplicity. It is accompanied by ‘epigenetics’, to permanently marry the name of the brand with the category, reflecting its ownership of the space.

Nick Vaus, Co-founder & Managing Partner at Free The Birds comments, “In a crowded market, brands from luxury to masstige level are continuously innovating to bring new ingredients and formulations to a highly discerning audience. We sought to inject a dose of Beautiful Thinking into Skin Diligent’s brand and its products, supporting the business in securing its leading status in the epigenetic space and achieving differentiation in design which does justice to its innovation.”

Tule Park, Co-founder at Skin Diligent adds, “Since the conception of Skin Diligent we have sought to change the way in which skincare is approached, empowering our customers with an understanding of how they can steer the direction of their skin health from within. We feel confident that our new branding and the design of our packaging, devised by the team at Free The Birds, truly helps to achieve this. I’m very grateful for the care and diligence with which they approached our work together.”