Brand Development & Packaging for Solara Suncare

Brand Development & Packaging for Solara Suncare

The Bruxton Group – Solara Suncare

Solara Suncare approached Bruxton with the mission to bring a clean sunscreen to the market that doesn’t have all of the chemicals and “nasties” that traditional sunscreen has. Solara recognized the value branding brings to a product based lifestyle company. And through research and strategy, Bruxton developed a complete branding system that included a shiny new wordmark, complimentary brand marks, modern typography, a brand voice that resonates with their audience and packaging design that balances the high end appeal of premium skincare products with a fun and energetic vibe that suncare exudes.The product itself is the highlight. The ingredients are clean and simple, making it a clear choice for the savvy consumer. We built a simple design system that gets out of the way of the packaging and more about the benefits.

CREDIT

  • Agency/Creative: The Bruxton Group
  • Article Title: Brand Development & Packaging for Solara Suncare
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bottle, Box, Tube
  • Substrate: Plastic, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
 soaptoday
movies123
soap2day.to