Brand Development & Packaging for Solara Suncare

Brand Development & Packaging for Solara Suncare

The Bruxton Group – Solara Suncare

Solara Suncare approached Bruxton with the mission to bring a clean sunscreen to the market that doesn’t have all of the chemicals and “nasties” that traditional sunscreen has. Solara recognized the value branding brings to a product based lifestyle company. And through research and strategy, Bruxton developed a complete branding system that included a shiny new wordmark, complimentary brand marks, modern typography, a brand voice that resonates with their audience and packaging design that balances the high end appeal of premium skincare products with a fun and energetic vibe that suncare exudes.The product itself is the highlight. The ingredients are clean and simple, making it a clear choice for the savvy consumer. We built a simple design system that gets out of the way of the packaging and more about the benefits.

CREDIT

  • Design Agency: The Bruxton Group
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand Development & Packaging for Solara Suncare
  • Brand / Project Name: Solara Suncare
  • Production Credits: Polly Beale, Natalie Barg
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Design, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Brand Design, Consumer Retail Brand Design, Consumer Brand Digital Design, Consumer Brand Advertising
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Tube
  • Consumer Substrate / Material: Plastic, Pulp Paper

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