No less than the best sushi chefs in Hamburg – not to say of the entire country! – approached us for the brand development of their new project. Among them: Popular TV chef and sushi expert Steffen Henssler, who we have already had the pleasure to work with before. The ultimate sushi hotspot and luxury delivery service was about to be born – and we were honored to be part of this project right from the beginning.
Our job: Create a kick-ass brand that lives up to the incredible sushi creations GO serves. We designed a minimalist logo and used dark shades in combination with unique illustrations as well as neon colors to convey a bold, mysterious feeling. This vision also translated to the interior design of the restaurant as well as all elements of the delivery service – obscure, luxurious and enigmatic. Only premium materials and textures were used in the location. Lastly, we created all kinds of material like the menu, packaging, signs for the restaurant and delivery cars, vouchers, business cards, social media ads and much more.
- Agency/Creative: NPIRE
- Article Title: Brand Development for the New Premium Sushi Restaurant by TV Chef Steffen Henssler
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Germany
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: Sushi, Restaurant, Identity, Name, Logo, Story, Website, Experience, POS, Event, Print, Interior