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Brand Design Refresh for Fish Snacks to Attract Younger Target Audience

Brand Design Refresh for Fish Snacks to Attract Younger Target Audience

Task: To refresh target audience and attract younger customers. To develop an identity for the Teplie Moria (Warm Seas) brand.

Solution: The Teplie Moria (Warm Seas) company is a manufacturer of fish snacks, and its philosophy is that everyone should relax in good taste. Therefore, it was necessary to develop such a corporate identity that would combine rationality and emotion. We created visual system that shows the core values of the company. And here is what we got. High technological effectiveness of production and strict observance of all sanitary standards are graphically displayed with the temperature symbol. At the same time, colors and graphic fishes are about a pleasant and sincere atmosphere. We also developed a corporate pattern. It resembles fish scales. It can both independently fill, and form various images, repeat silhouettes. By the way, this is exactly what brand fishes are filled with. Finally, the brand visually meets its idea of relaxation and friendliness.

CREDIT

  • Design Agency: Wishnia
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand Design Refresh for Fish Snacks to Attract Younger Target Audience
  • Brand / Project Name: Teplie Moria
  • External Design Credits: Victoria Korytina, Alena Beseda, Alexandra Dontsova
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Identity System, Graphic Design, Rebranding
  • Service Brand Application: Brand Guidelines, Packaging, POS Display, Presentation, Print Stationery, Retail Design
  • Location: Ukraine
  • Market Country: Ukraine
  • Market Region: Europe
  • Product Category: Snack Food
  • Project Keywords: snask, fish, relax, taste, corporate identity
  • Industry Category: Food/Beverage

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