Developing the Packaging Design for a Himalayan Honey brand that has a potential international appeal for its purest honey to cross global boundaries of customers.We build the brand from the grounds up— brand naming, visual identity, positioning, packaging and print. Partnering with the founder, the vision was developed to create a unique positioning and translated into the brand design. Red jewels warm from Nature’s heart. – Rudyard Kipling Our inspiration came from this poem by Kipling. The majesticHimalayan botanical garden!. We developed the ‘brand story’ through botanical illustrations. The alpine meadows, wild flowers, including the rare Himalayan blue poppy, push out their way out of the thawing soil. These varying life zones support an exciting range of fauna. alluring calls from un-sighted birds.
We rooted the brand story in the history of its origin of KashmirForests from its wild flora and fauna from the foothills of Himalayas.Narrating the experiences of pollination to melting and filtering with its association of culture, the brand story was told across the identity and packaging. To showcase its purest form, the packaging has been created with botanical concept.
CREDIT
- Agency/Creative: Sawari Brand Design
- Article Title: Brand Design & Packaging Design for Foresters Honey
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Packaging Design, Product Naming, Research
- Industry: Food/Beverage
- Keywords: Brand Design, Honey Packaging, Packaging Design, Fine Foods Packaging
