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Brand Design for Truffle Wearable Art

Brand Design for Truffle Wearable Art

Truffle is a new born fashion studio founded by two bold designers; Sara Khazaei and Golsa Dadvar who are working hard to express their bold beliefs through fabrics, glamour and body art to create timeless dresses for modern day customers.

Sara and golsa design and provide bridal dresses and evening gowns in two categories; ready to wear and custom-made.

Truffle studio believes that women want to get closer to real version of themselves, express it freely and celebrate special events in the way they want.

Truffle encourages women to get closer to the real and free version of themselves, share it with their loved ones in special events and dance freely!

They challenge the norms and define boldness in their own way with bold designs, bold collections and bold stories.

They set a new desired level for their customers by providing them with exclusive experience and quality services and this is the way they put their overwhelmed mind at ease.

To meet brands timeless and narrative spirit, truffle’s visual identity is uniquely designed based on elegant and dynamic typography system which can fluidly fit into any frame and combination by dancing freely through different platforms.

The serif forms included in this modern and decorative typographic visual identity (recalling art nouveau style) generate in all occasions to follow brand’s unified message. Through design development and combinations, star shaped elements cover different touch points to resemble the shine and beauty of pure self-expression which is strongly believed as truffle’s brand manifest.

CREDIT

  • Agency/Creative: Asal Farshchi
  • Article Title: Brand Design for Truffle Wearable Art
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Iran
  • Agency/Creative City: tehran
  • Market Region: Middle East
  • Project Deliverables: Advertising Photography, Art, Brand Creation, Brand Design, Brand Identity, Graphic Design, Logo Design, Motion Graphics, Pattern Design, Storyboarding, Type Design, Typography
  • Industry: Fashion
  • Keywords: Fashion, Brand Identity Design, Dynamic Design, Typography

  • Credits:
    Design and Art Direction: Asal Farshchi
    Strategy: Milad Mahmoudzadeh
    Video & Photography: Ashkan Mohammadi
    Video & Photography: Saman Lotfi
    Motion Design: Sadal AslSoleimani

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