“It’s only good for us if it’s good for everyone.”

Todo Azul is a representative office that has been in the market since 2018, wants to make the best deal for the shopkeeper, giving full support when buying and selling. The team works towards this, to better serve customers. She currently represents Pointer, which is part of the Portobello Group, Durafix, and also Samer Metais. It’s a company that holds the customer’s hand from start to finish, and values the benefit of all parties.

Strategic challenges:

1st Develop a visual identity that makes clear the differentiation between representative and represented brand.

2nd Make the “All Blue Representation” more digital.

3rd Create a visual identity that adapts well to the circumstances, that is, create something that does not convey the company’s segment so clearly, thus enabling Todo Azul to easily explore other niches in the future, if desired.

The creative solutions for this project were:

It is very clear how important the customer is, and not just the customer, but all the people and companies involved with Todo Azul Representação. The word “cycle” was the key to the construction of the symbol, as it was through it that the image above was found and everything started to fit together. The symbol’s idea is to represent the movement of a complete cycle, the image was a great inspiration in its creation. The symbol It is divided into 3 parts, each part with a different shade of blue, thus representing Todo Azul, the client and the represented brand.

The typography chosen to match the symbol of Todo Azul was a Neo Grotesque, they have a straight and uniform style, without contrast. They are less expressive, but of excellent readability. Typography in this style is linked to companies that have the Ruler Archetype, thus passing on attributes such as leadership and responsibility.