BOO! is a safe sanitizing. Say “BOO!” to germs. The brand of sanitizing cleaning products safe for children and babies.
The rules of baby-care are strict: first several months the area around the baby should be tidy and pathogen-free. The kid’s toys and clothes should be maintained clean. Children like touching everything around them and putting their fingers in the mouth. Therefore they are easily exposed to harmful germs and bacteria. At the same time, the baby’s immunity is not strong enough to resist such danger. That is the reason why in underdeveloped countries the lack of disinfection stays one of the main reasons for child mortality.
There is a need for a cleaning product harsh on dirt and germs, but safe to use around children.
The line of multi-usage cleaning products based on natural components, coloring-free and fragrance-free, safe to use around children.
— Multi-purpose washing gel for children’s dishware and toys based on chamomile extract.
— Floor cleaning gel based on aloe vera extract.
— Bathroom and lavatory cleaning spray with tea tree extract.
BOO! — and germs are washed off the surface!
CREDIT
- Agency/Creative: Evgeniya Abramova
- Article Title: Brand Design for Sanitising Cleaning Products for Children and Babies
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Plastic
- Keywords: WBDS Student Design Awards 2020/21
