“Royal Robotour” is a great pastime for those who love epic arena shows. The battles between cyborgs in the chivalric disciplines will make you experience the full range of emotions at once.
Royal Robotour is an organization dedicated to organizing and conducting battles between cyborgs in the knightly disciplines.
In the Middle Ages, classical royal tournaments were popular, in which knights participated. It was a breathtaking spectacle that a large number of people came to see. However, they have long gone out of fashion. And people still demand bread and circuses.
We invite you to visit a modern tournament according to medieval rules! But instead of ordinary people, cyborgs will participate in it! We are waiting for you at this breathtaking spectacle!
The objective of the project is to create a corporate identity for a fictitious organization that organizes and conducts battles between cyborgs in the format of medieval tournaments.
After careful study of the associations, several ideas have been unearthed as to what distinguishes between human and cyborg combat. The simplest association to understand was the pixel. It is the technique of rough pixelation that helps to immediately recognize something in the design associated with robotization and, accordingly, with cyborgs. The main elements passing through the pixelation is the logo of the project, created from several fonts, referring to something old and new at the same time, as well as a chain mail pattern, referring to the armor of a knight. Shields of various shapes became the second element of the identity. They can easily contain a large or small message.
The logo and chain mail can freely transform and scale without losing their identity. The color palette was not chosen by chance. Black is the color of metal, faded red is a popular culture color used to show the world through the eyes of a robot or cyborg, and white is used as a contrast.
All these design features allow for a huge number of different options for how to create a corporate identity.
- Agency/Creative: Vasily Aleev
- Article Title: Brand Design For “Roborour” Cyborg Tournament
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE Art & Design School
- Market Region: Europe
- Project Deliverables: Animation, Brand Identity, Design, Graphic Design, Poster Design
- Industry: Non-Profit
- Keywords: design, identity, brand design, vranding
Designer: Vasily Aleev
Tutor: Alexander Petukhov