Hype Group – Pacific Counter

“ Pacific Counter’s founders had a vision and enlisted Hype Group to make it a reality. They were giving Pinellas County its first fusion of traditional poké bowls and sushi burritos with a focus on chef-inspired recipes and the freshest high-quality ingredients. We worked together to develop a brand that communicated their offerings and values visually. After our intake and acculturation process, it wasn’t long before we landed on Pacific Counter, a name that seamlessly marries the founding ideas and restaurant style. After the name, our content strategy team hit the drawing board to develop the brand platform: a tagline, brand story, brand voice, and positioning statement.Once the brand platform was developed, our design team commenced creative direction. The end brand is fresh, vibrant, and coastal, comprised of a custom logomark and logotype, robust color palette, and creative asset system. Pacific Counter is more than a restaurant brand – it’s a lifestyle. Cheeky mottos like “Roll It or Bowl It” and “East Coast Roots, West Coast Vibes,” are infused in the brand’s identity. Hype Group created a bank of creative assets for the Pacific Counter brand, which drive home its playful and bright personality. Quality, convenience, and wellness are at the core of Pacific Counter’s offerings and aesthetic, which can be seen across platforms both digitally and physically in signage, menu boards, merchandise, social media, photography, and the web.”