Brand Design for Okaydev by Vitor Linhares

Brand Design for Okaydev by Vitor Linhares

Okaydev is a company that develops digital products that aims to impact the world using its technology as an instrument. For this, it offers full support support for companies that are available in market niches, its support specialties are: UX Design, UI Design, WEB, Mobile Development, Application Software and Technology Innovation Consulting.

My challenge for this project was to develop a young, dynamic and daring visual language that well represented the company’s new positioning. For this, we sought to develop our own typography and useful and vibrant graphic support elements.

The creative solutions for this project were:

1st Through the target, emphasize that Okaydev believes that a successful project can transform and boost the development of a company’s ideas, making its results palpable and measurable.

2nd Represent Okaydev’s flexibility in adapting a project according to the needs of each client, so that its results are, like a puzzle, perfectly fitted together and form part of a harmonic set of solutions.

3rd Assign expressions and elements that have a strong connection with the company’s field of activity and with the universe of technology in a general panorama.

For the lettering, we sought to create a unique and authentic typography, so that the brand would stick in the consumer’s mind. For this, the letters were created from scratch, seeking to maintain shapes that represent the idea of ​​a more modern, connected and technological brand. The optical adjustment between the letters was also applied, thus bringing a visual fit between them. The letters “O” and “K” still represent a target.

CREDIT

  • Agency/Creative: Studio Vitor Linhares
  • Article Title: Brand Design for Okaydev by Vitor Linhares
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Branding, Identity System, Logo Design, Type Design
  • Industry: Technology
  • Keywords: Brand identity, Developer, Web Design, Typography, Logo, Graphic Elements

  • Credits:
    Brand designer: Vitor Linhares

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