Brand Design for Öteki Pizza

Zeki Michael – Öteki Pizza

Öteki Pizza is an artisan Pizza shop in Istanbul, Turkey. “Öteki” means “the other” in Turkish, and the artisanal shop aims to focus on consumers who aren’t quite satisfied with their pizza preferences yet. Therefore, providing a better variety of options for vegans & vegetarians and also pizza cravers – Öteki Pizza’s brand system reflects their unique craftsman and hand made style. This project includes a responsive brand system with an analog designed logotype in the shape of a pizza slice, hand-painted signage, a screen print pizza box design, labels for take away orders, packaging design for spices, a visual design for their user interface and lastly wet wipes for cheesy and dirty hands.