Hello, we are a laboratory of dreams. Naming Lab is a startup focused on creating strategic brand names. Our mission is to have a relationship of partnership, dedication and respect with people and companies that will make a difference in the market. Our names carry identity and purpose; we can say that, in fact, we are a laboratory of dreams.

The Naming Lab identity carries two large and important concepts transmitted through the logo and illustrations.

The transformation present in your logo is full of movement. An exclusive typography was developed, bringing authenticity and exclusivity to the brand.

Friendly, modern, sympathetic and young are some attributes that we manage to transmit using the letters in their lowercase form. The use of the archetype was also important to know which typographic path we would follow, the archetype that defines the Naming Lab very well is the Creator. Typography linked to this archetype denote clarity, knowledge, creativity, are minimalist and have a human touch.

With the illustrations made exclusively for this project, we managed to make tangible the idea of being a laboratory of names. The letters mixed with laboratory materials make the concept behind this visual identity very clear. They, along with the brand’s vivid colors, are vibrant, creative, and reflect the importance of collaboration and partnership. The forms of the illustrations are free, without much concern for the “rules”. The motion in this project also has its important side, with the role of bringing more movement and life to the project.