Challenge
Introducing properly but briefly, More is a luxury marketplace in London that allows people to co-own luxury goods such as designer hand bags, clothes and jewelry. The first in its segment to offer co-ownership, in addition to being at the forefront of the sector, it makes it its base. We had several creative challenges on this project, perhaps the biggest of which was creating a lineage that is both classic and contemporary, accessible and elite.

The suffix ‘re’ conveys circularity and movement like reuse, recycle, repeat, rent, reinvent…

Golden Circle
Why
We believe that a community can have more by sharing. No matter the motivation – whether it’s to be smart with money or save the planet, we offer customers a more affordable and sustainable way to access luxury goods.
How
We are taking circular models to the next level by combining co-ownership, renting and resale through our marketplace.
What
Access to luxury goods such as designer hand bags, clothes and jewelry.

Strategy
We want to seduce through exclusivity, through the circular movement of belonging and consumption. We value these aspects in the visual system by developing authorial forms that reinforce these feelings and expand creative possibilities.

Creation
We drew, erased, wrote, erased, made and redid. We worked so that in the end we only had More. Through drawings in geometric grids, we represent people, accesses and shares.

For the construction of the logo, we opted for a subtle sans serif font that converges contemporary and classic languages. Despite their sophisticated shapes, we used lowercase letters to accentuate the friendly and approachable feeling.

Each person and each consumption in the luxury market has exclusivity and to represent the plurality that we offer in resale, rent and co-ownership, we created graphic elements with mutually shared circular shapes.