Mekiez is a tailor in Barcelona, ​​Spain. A new concept of men’s clothing made by hand with the purpose of being unique. Mekiez offers luxury products for class A, aimed at middle / upper class men aged between 25 and 65 years. People looking for elegance and freedom, showing their values ​​in what they wear. The design demonstrates this attention to every detail, with minimally detailed work, delivering something completely unique to each customer. The brand will work in several countries such as Morocco, France and the United States, in addition to Spain. Mekiez seeks to be a strong brand, and aims to expand to the rest of the world, to the point of standing out among the largest companies in the sector.

Challenge: The Mekiez brand is for a select audience and needs to prove to be something unique. They are men who like to dress well. They know how to identify a quality product and have traits marked by leadership. Design needs to be innovative, robust and strengthen this issue of the free man.

Solution: The eagle was defined as the main element of the brand, an animal venerated for its sovereignty, and recognized as a symbol of power in many cultures, strengthening our purpose of making bigger flights around the world. This symbol comes in line with the defined ‘explorer’ archetype. The eagle’s vision is a strategy used by those who want to reach the top, with the ability to see beyond the obvious. It refers to freedom, strength, vitality and ascension. Also for the brand, a specific typography was created respecting the same design curves, as it is something unique. The first letter “E” is mirrored and is thus displayed as a wing. The whole identity refers to it (in the sense of respected), without leaving aside style, wanting to create a new legacy.