Init is a security company that provides comprehensive business security, it was founded in 2022 and today is actively entering the professional market.

We were faced with the task of completely creating a brand, its philosophy, interaction with customers, etc.

Due to the fact that Init is a company providing comprehensive business security, we took a circle – a kind of personification of information, business, finance, something that needs to be protected, the next step we added a ring above the above circle, the ring is the company’s activities, its functionality, showing that the customer’s value is within the control zone. The Ring is a barrier against threats, both external and internal. Thus, we got a minimalistic sign that embodies the activities of the Init company. With the help of such a simple and memorable logo, we can create various mood patterns, use it in promotional activities, souvenir products (badges, key chains, stickers).

When choosing the color scheme, we chose strict blue tones, and diluted it with azure, for the modern image of the company, despite its serious business profile. The overall corporate identity of the brand was formed by the logo, corporate fonts, color palette, design of printed products (business cards, postcards, magazines), advertising booklets and posters, as well as the design of the desktop and mobile versions of the website.

Rules for dealing with the logo and corporate identity, brand strategy, its communications, etc. collected in a brand book.