Hide is a career management and consulting company for artists and music labels, focused on intelligence and strategy. The visual identity designed seeks to transmit a very digital and modern image, applied with creativity in all its communication. The Hide logo features clean, up-to-date typography with all-caps lettering, conveying an air of authority and solidity.

We played with the concept of ‘hide’ in one of the versions of the logo, where each letter was divided in half symmetrically and the lower part hides in the background, bringing the literal meaning of hide.

We also have a motion that explores various shapes of composition of the word Hide, some more concrete and others more abstract. The idea is to bring versatility to the use of the brand, presenting varied forms and versions that must be used with creativity. Some versions are for artistic and conceptual use while others are readable.

While we have all versions shown throughout this project, we have two of them that will act as the main logo signatures.

The choice of black and light grey colors for the Hide visual identity project was based on aesthetic and meaning considerations. Black is a strong and sober color that conveys seriousness and confidence. It is associated with a sophisticated and confident image, and is a color universally recognized as being modern and timeless. Furthermore, black is a versatile color that easily adapts to a wide range of styles and situations, making it the perfect choice for a visual identity project that seeks to convey its meanings. Light gray, on the other hand, is a subtle, neutral color that is known for being balanced. It helps create a soft contrast with black, making the brand more accessible and bringing it closer to the public.