Gryfyn, a joint venture between Animoca Brands and Hex Trust, is a institutional-grade digital asset wallet and financial service with all interactions centered on its NFT-centric custodial wallet. As an intuitive, integrated, and open solution, Gryfyn will produce new ways to connect with users and encourage them to convey themselves and facilitate them to communicate safely through a diverse array of Web3 experiences as an insightful, assimilated, and open solution.
Animoca Brands is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse.
We humans have a deeply curious nature and curiosity is a basic element of our cognition.
Documentation even in its earliest form of language such as cave paintings, Sumerian – the oldest language of civilisation, glyphs and pictograms have depicted our fascination and curiosity of the unknown. Since then, languages have diverged, new cultures created and language stayed as a tool for us to pass down our knowledge to the next generation.
Gryfyn is here to create a new human-centric visual language for the new digital world that we are entering. This creative direction takes inspiration from the earliest forms of language, where language hasn’t diverged and is universal, and understood by everyone as it speaks the core of true meanings. The brand identity has been developed around the values of the brand and the experiences that one can find in this space made up of play, create, explore, and socialise.
- Agency/Creative: Branding Records
- Article Title: Brand Design for Gryfyn Wallet and Financial Service
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Hong Kong
- Agency/Creative City: Hong Kong
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand Tone of Voice, Copywriting, Logo Design, Web Design
- Industry: Technology
- Keywords: NFT, Cryptocurrency, Technology, Wallet, Metaverse, Digital asset, Financial Service
CEO: Jacopo Pesavento
Executive Creative Director: Gabriele Zanoni
Tiffany Lau: Senior Art Director
Sam Lee: Senior Designer
Vivien Jin: Senior Strategist
Kate Chang: Copywriter
Brandon Chia: Account Manager
Jake Huddart: Multimedia Designer
Adrian Chan: Web Developer