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Brand Design for Dance Studio Flow

Brand Design for Dance Studio Flow

“Flow” is a dance studio specializing exclusively in modern dance styles. This is the territory of free creative youth who want to find their place, vent their feelings, make like-minded people and forget themselves in dance for a while, dissolving into music that resonates with modernity. The studio develops aesthetic vision, helps to strengthen the spirit and health of the dancer, and most importantly, to overcome the stress of life in the metropolis, helping to realize negative energy into movement. Dancing develops such physical qualities as: flexibility, endurance, strength, agility; they stimulate sensory skills, helping to better navigate in space, moving more confidently and outside of the dance. The target audience of the project is conscious people aged 18-26 years, taking care of their physical and mental health, following trends and keeping up with the times.

Branding is based on the metaphor that lines are the trajectory of the dancer’s arms and legs. By the shape of the line, you can determine the genre of the dance, the sharpness or correctness of the dance bundles. It is especially useful to understand the moral state of a person, whether he is confident or fussy — the evenness and thickness of the lines will tell you about it. Dance studio “FLOW” teaches people to be self-confident. The “Flow” logo has an ascending wand in the letter W, which represents a spiritual ascent, a wave, a rise to the top. Brand elements run through the entire visual communication, forming the brand identity. Elements of street advertising and social networks, merch, an approximate 3d studio space, a personal website for recording classes and familiarization with the FLOW studio have been developed for the Flow brand.

CREDIT

  • Agency/Creative: Yulia Pohilko
  • Article Title: Brand Design for Dance Studio Flow
  • Organisation/Entity: Student
  • Project Type: Graphic
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity, Branding
  • Industry: Entertainment
  • Keywords: brand, identity, design, graphic design, dance studio

  • Credits:
    Designer: Yulia Pohilko

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