A range of hair&skin-food toiletries based on tropical/summer fruits and veggies, for teens and young-hearted people, developed by Coop Italia in order to match the well-established trend of “nourishing” our skin and hair with a foodie approach. In other terms: appetite appeal, enjoyment and indulgence usually applied to fruit juices, ice-creams or jams is now applied to shampoos, bath foams and facial creams.

Hence, the idea of a fruit bar where you can choose your favorite cocktail or salad, entering an emotional world of evasion, holiday-mood and pure pleasure of senses – a tropical beach, for instance, evoked by the fascinating smells of the fruit-based toiletries of this range. The word Chiringuito immediately came to our creatives’ mind – and that’s the very heart of our creative concept.

Chiringuito is a splash in the tropical sea, under your bathroom shower. What about a watermelon-smelling shampoo, or a pomegranate scrub with notes of lemon-lime and red berries? An uplifting, revitalizing cocktail of fruits and vegetables will nourish your skin and hair while taking your mind on an exotic trip to the Caribbean Sea.

The logo design, playful, light-hearted, dynamically divided into syllabs like an up-tempo beat, is able to bring a relaxed, pleasant, informal mood to life, characterizing the range with an unmistakeable tone of voice.

What about the packaging design? Bright colors and creative illustrations of flying fruits and flowers turn the packaging into a Brazilian samba: the “mango yellow” bottles and jars, in contrast with the black logo, are the most joyful stage for the Chiringuito dance.

Not only for girls, but for those who like to indulge to cool novelties, delicious scents and playful changes, even in their daily routine. Enjoy responsibly… even though they’re alcohol-free!

(P.S. isn’t Chiringuito a lovely brand name, saying all this in just one word?